TL
We doomscrolled so you don’t have to.
The audience is already overloaded with information. Another feed does not solve that. The product needs to make catching up feel finite, useful and enjoyable.
- 01
Framed TL around daily news and internet culture, condensed into a physical morning read.
- 02
Explored reader-first language, including “before the group chat starts” and “the morning patch notes”.
- 03
Iterated on print layouts and mockups, looking for something fresher than a conventional newspaper redesign.