09 / BRAND / SOCIAL

TERRY SENT ME

Giving a gin brand the coded, rebellious energy of a 1920s speakeasy.

YEARSELECTED WORK
MY ROLECONCEPT / COPY / SOCIAL
STATUSPUBLISHED WORK
TERRY SENT ME — selected project artwork
01 / THE BRIEF

Build an ownable content world for a gin brand rooted in the secrecy and rebellion of the Prohibition era.

02 / THE ACTUAL PROBLEM

Alcohol content quickly becomes a loop of bottles, serves and generic occasion posts. Terry needed a voice and visual world people could recognise before they saw the logo.

03 / WHAT I DID
  1. 01

    Treated the content system like mixing a drink: understand the audience, establish the base, add flavour, then finish with a hook.

  2. 02

    Built around passwords, underground culture, coded invitations and the mischievous energy of a hidden speakeasy.

  3. 03

    Extended the world into World Theatre Day, National Press Day, Valentine’s Day and Holi topical concepts, plus “The life of every (house) party” photoshoot.

04 / WHAT MOVED

A flexible social language that let the brand respond to culture without losing its own story. The folio preserves the concepts and selected executions; campaign metrics were not supplied.

NEXT CASE / HOSPITALITY / SOCIAL

THE PARK HOTELS