Hi, I’m Luv.

I get a little too interested in things. How people talk, what they wear, what they forward to a group chat. Why an everyday habit survives when there’s supposedly a better alternative. Usually, I end up wanting to make something out of it.

I started with writing and kept . A writing internship became a community. A motorcycle luggage brand became an education in doing the whole marketing job. Then came agency life, strategy, and all the way to the line, the shoot, the thing someone actually sees.

I like making things you can , things that belong in . The starting point is usually small. The question is always: okay, but how would this actually exist?

If something annoys me enough, I’ll probably end up . Too many dashboards. Too many steps to do one small thing. A disk that’s somehow full again. I also like making , or make something familiar easier to find. Not every problem needs to be world-changing to be worth fixing.

My brain doesn’t work in departments. I can spend an hour arguing about a typeface and the next figuring out bottle yields, cylinder deposits or store economics. Naming it, designing it and feel like parts of the same job. Sometimes that job involves an actual factory.

Away from all that, I collect cameras, click photos, lip-sync to music louder than it needs to be, and rewatch the same films instead of picking something new. The reference collection keeps growing. So does the camera collection. Sometimes the urge to play turns into . A chess position. A doodle race. A joke that needed its own app.

I also have a habit of opening . A tiny café. A different kind of newspaper. A game. Something that was only meant to take a weekend. My biggest problem is diffusion: seeing six possible companies doesn’t give me six teams. I’m learning to leave some ideas alone long enough to finish others.