10 / HOSPITALITY / SOCIAL

THE PARK HOTELS

Making luxury hospitality feel alive after a week spent staring at the same walls.

YEARSELECTED WORK
MY ROLESOCIAL / COPY / CONCEPTS
STATUSPUBLISHED WORK
THE PARK HOTELS — selected project artwork
01 / THE BRIEF

Sustain The Park’s online presence with a sophisticated, luxurious voice while finding space for more human social ideas.

02 / THE ACTUAL PROBLEM

Luxury hotel communication can become polished but interchangeable. The work had to retain the brand’s premium tone and still give people a reason to notice, respond or imagine checking in.

03 / WHAT I DID
  1. 01

    Framed staycations and workations as an immediate answer to lockdown fatigue and the sameness of an intense week.

  2. 02

    Introduced witty one-liners, UGC, interactive reels and photoshoot thinking without breaking the established luxury language.

  3. 03

    Developed giveaway and participation ideas that made the social presence less broadcast-only.

04 / WHAT MOVED

A broader social mix spanning polished brand communication, interaction, UGC and shoots. The original folio records the giveaways as a strong response without attaching unsupported numbers.

NEXT CASE / FASHION / CAMPAIGN

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