12 / INTERNET / AD CONCEPTS

SPEC ADS

Briefs, topical ads and comments made to behave like the internet around them.

YEARSELECTED WORK
MY ROLEIDEA / COPY / EXECUTION
STATUSASSIGNMENTS + EXPERIMENTS
SPEC ADS — selected project artwork
01 / THE BRIEF

Make fast, culturally aware ideas for brands including Zomato and assignment work around Bira—without sanding off the joke.

02 / THE ACTUAL PROBLEM

Reactive advertising dies when it reads like approval passed through six people. The idea has to land immediately and still make sense for the brand attached to it.

03 / WHAT I DID
  1. 01

    Created speculative briefs that used absurdity as the hook, including “Nike launches nukes in Russia.”

  2. 02

    Developed Zomato-style topical executions such as “halwa hai kya?” and “legally delivering.”

  3. 03

    Applied the same instinct to social comments and reactive posts designed to participate in the feed rather than interrupt it.

04 / WHAT MOVED

A compact body of social-native ad thinking across assignments, speculative work and comments. It demonstrates speed and voice; it does not imply commissioned status where none was supplied.

NEXT CASE / VENTURE / BRAND

NVM