BACKND
One operating brain for founders who currently live inside six dashboards.
Founders have more software than clarity. Data sits in separate tools, tasks fall between people, and “AI” often adds one more chatbox instead of removing work.
- 01
Framed the product around decisions and actions rather than dashboards.
- 02
Designed agent workflows that connect commerce, operations and marketing context.
- 03
Built action-specific order, inventory, shipment and campaign flows, with a morning brief that points to the next useful action.
An interactive founder dashboard prototype with connected workflows and a clearer product thesis. The work shown is product development, ahead of a production launch.
